Sela Holkeson is a Dutch/French fashion photographer based in Amsterdam, The Netherlands, but born in Sète, France.  Femininity, sexiness, attitude and sophistication are the key words to Sela’s work. It’s voyeuristic and addictive.

Behind every shoot there’s a concept, and he never takes a photo just to show the clothes. His photography tells a photographic story, the clothes are just a small part of the bigger picture. He works with vintage filmcamera’s that tend to go their own way, so he has to think carefully before he takes the picture. The picture must show a feeling, it isn’t searching for photographic perfection. That’s why Sela says: “Imperfection is beauty, madness is genius. It’s better to be absolutely ridiculous than absolutely boring.”

Sela mainly works with different analogue vintage camera’s, but sometimes shoots digital, because of the time it takes to process film. 80% of his work is analogue, with 20% digital shots. “I shoot on film. I love it. I feel it. ‘I eat with my eyes’.”

Sela combines fashion with art. He loves special locations that convey the story he’s telling, but can do studio too. It depends on the concept he wants to bring to life, but all art must be sexy, but not too obvious about it. Leave the rest to someone’s own imagination…